Friday, August 27, 2010

Off-page optimization

Off-Page optimization is important part of Search Engine Optimization.we need to perform various off-page optimisation activities to increase the number of visitors. It mainly includes the following things.

1. quality inbound links to our web-site.

2. The anchor text used in the inbound link.

3. The page rank of the sites who are pointing to our site.

4. Total outbound links from the site which is pointing to our site.

5. Relevancy of the inbound links to our site.


So in a nut shell we can see that the off-page web optimization is mainly concerns about the number of links coming to our web site. The second major fact is the quality if in bound links. In google point of view the quality is measured in terms of a ranking system called google Page Rank. The value of the inbound link coming from high page rank site is more valuable than the inbound link from a low page rank site. But all links have their own contribution in boosting our search result rank.

The major ways to get more inbound links are following:

1. Create more quality contents and keep its standards

2. Participate link exchange programs

3. Purchase links from high page rank sites

If we are concentrating on the creation of high quality content the chance of getting inbound links by the visitor is very high. This is the proper way of getting normal inbound links and improve our page rank. This is low risky one and provides long lasting results as long as we are keeping the quality of the content.

The second way of getting inbound links is participate link exchange programs. This program tells the idea of reciprocal linking and fast method to obtain inbound links. This method has its own risks as if we get an inbound link we shoul provide an outbound link to that site. We need to monitor that site, to which our out bound link stands , as they are maintaining their standards or penalized by google. If that site penalysed by google and we keep provide the out bound link our page rank also will be reduced as a penalty of linking to a bad neibour.

Purchase links from high page rank site is a paid method to achieve good page rank for our site. For a beginer I am not suggesting this method as if google noticed it is a purchased link , the result will be bane our site of reduction in page ranking of our site.

Wednesday, July 14, 2010

INTRODUCTION - SEO

Search engine optimisation also known as seo, is basically, internet marketing. We can say, it is a technique of making your site search engine friendly. we can increase traffic for our web site through search engine optimisation techniques.
There are normally two techniques i.e. on page optimisation and off page optimisation.

What we do in off page optimisation :

Generally in off-page optimisation, we use Linking strategies. We can use various linking strategies such as:

Directory submission
Article submission
Book marking submission
Press Release submission
Link building and exchanging
Making blogs
Posting forums.







 
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